Editorial 001: How Brand Jordan Took Over WNBA All-Star Weekend In Chicago

For the first time in WNBA history the city of Chicago held an all-star weekend and Brand Jordan made an impact like no other. Artist Nina Chanel Abney (a Chicago native) hosted her 1st collection launch with Brand Jordan. Known for simplifying elements to their bare essence, Nina redefined classic off-court style by infusing abstract art to her collaborators aesthetic making wearable art for the consumer. These vintage arranged pieces are guaranteed to sellout fast!

The Jordan Jumpman sports bra became a highlight of multiple WNBA stars as it played a key piece into their outfits. Laci Jordan a multidisciplinary artist seen posing in the black Jumpman bra made a seamlessly oversize pant and unbutton Jordan Brand x Nina Chanel Collab baseball jersey look fashion show runway ready.

Isabelle Harrison of the Dallas Wings took the Jumpman bra to another level by partnering with legendary stylist/designer Kim Shui. These 2 have came together with a few looks before but they literally shut down the WNBA orange carpet with this one.

Lastly Arella Guirantes who played for the Los Angeles Sparks stole the show with her cream cape-ish top, oversized cargo pants, accessorized with a white Jordan sports bra. Absolutely stunning

The mixture of workout/athleisure wear and high heels can be seen on some of today’s most fashionable blog sites and social media pages, Brand Jordan did a phenomenal job of integrating the sports bra into a woman’s everyday story.